A bourbon trail passport built for your distillery or trail

In Louisville and across Kentucky, plenty of visitors plan a whole trip around bourbon, and most of them start with the few distilleries they already know. A Let's Tingo board gives them a reason to reach the next stop, and to look around once they're there. We build a bourbon trail passport with you, a bingo board of stills, barrels and rickhouse details, and your visitors play it from the first stop to the last.

Each visitor gets their own board from the same list of finds, and the first to fill five in a row calls a Tingo. Groups linger at each stop, and the smaller distillery off the main road finally gets its share of the crowd.

Three adults on a tour look out over a barrel room from a railing in warm light.
A Let's Tingo board on a phone with bourbon trail finds marked, one row highlighted as a completed Tingo.

A woman stands at a wooden bar counter looking at her phone, with out-of-focus glassware behind her.
A Let's Tingo prize drawing sheet for a trail game, with a QR code to invite players.

How it works for your visitors

A QR code on a sign in the tasting room, on the trail map or on a tour group's badge is all it takes. Visitors scan it, join in a tap, and get their board. Joining is free for them, in the app or in a browser.

Friends work their way through the tour together, calling out the copper still and the barrel with a date stenciled on its head, looking around the rickhouse instead of waiting for the tasting.


Visitors walk past two big copper pot stills in a bright stillhouse with tall windows.
A Let's Tingo trail passport board branded with a bourbon trail's name and colors.

Finds that keep people at every stop

You know the details most visitors walk straight past: the cooper's tools, the spirit safe, the limestone spring the water comes from. Those are the ones to put on the board.

We write the board with you, from your knowledge of the place and its history and ours of what makes a good find. The board carries your name, your colors and your logo. Set it to end when the season does, and the passport runs from spring to the holidays.


Three carved tap handles on a dark wall.

Breweries and wineries work the same way

A brewery passport across a neighborhood's taprooms gives people a reason to try the one at the end of the block, and a brewery trail board with the tap handle wall and the brewery dog on it keeps them looking around once they're inside. Wineries can run a winery passport across a region's tasting rooms, or a wine passport for a single estate, with finds like the barrel room and the rose bush at the end of a row.


A sponsored Let's Tingo game showing how many visitors are playing and how many have qualified for the prize drawing.
Let's Tingo's results screen announcing the winner of a trail passport game and their prize.

A prize at the last stop

Turn it into a sponsored game and the board ends in a prize drawing. Visitors who hit the Tingo target before the game ends are entered, they can see how many people are playing and how many have qualified, and one winner is drawn when time runs out. A behind-the-scenes rickhouse tour gives people a reason to reach every stop.


Bourbon trail passport ideas for your board

These are the kind of finds that make a good trail passport. Your board would be built around your own stops.

Rows of bourbon barrels stacked in a rickhouse.

At the distillery

  • Copper still
  • Rickhouse
  • Charred barrel
  • Stenciled barrel head
  • Mash tub
  • Spirit safe
  • Cooper's tools
  • Bottling line
  • Wax-dipped bottle
  • Limestone spring
  • Barrel rolling track
  • Barrel thief

At the brewery

  • Brew kettle
  • Grain silo
  • Bag of hops
  • Tap handle wall
  • Growler
  • Tap list board
  • Fermentation tank
  • Brewery dog
  • Coaster stack
  • Keg stack
  • Food truck
  • Patio string lights

At the winery

  • Vineyard rows
  • Barrel room
  • Wine press
  • Jar of corks
  • Vineyard dog
  • Grape cluster
  • Row-end rose bush
  • Tasting bar
  • Cellar door
  • Harvest bin
  • Vineyard tractor
  • Hilltop view

Let's build a board for your trail

Tell us about your distillery, brewery, winery or trail: what makes each stop special, who comes through, and what you most want them to see. We'll come back with ideas for what a Tingo board could look like along your route. Let's Tingo works the same way for Main Street events, festival activities and self-guided walking tours, and you'll find everything else we build on our partners page.